Only 27% of Active Pinterest Users Report Following Brands

Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform, per survey results [download page] from Ahalogy. But, users would be about 5 times more likely to prefer following their favorite brand or store (83%) than their favorite celebrity (17%), suggesting that they are open to brand marketing activity. The study, along with a separate blog post from Pinterest, identify the categories that are most popular on the platform. (more…)