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Millennials Lead the Way in Sharing Product and Service Info on Social Media
Millennials (adults born 1982 and later) outpace other generations in their use of social media to share information about products and services, according to survey results from Market Strategies....
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 13-15, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Global Marketing Budget Sentiment Stays Positive in Q2
Source: Warc Notes: Global marketing spending plans have stayed positive through the second quarter, per Warc, with budget plans highest in the Americas in recent months. Warc’s headline Global...
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Twitter: Pairing Twitter With TV Drives Higher ROI
Source: Twitter / Starcom Mediavest Group (SMG) Notes: Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI, according to research from...
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Native Ads: Advertisers’ Obstacles and Publishers’ Benchmarks
Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar. But, on the other side, high-level US marketers...
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Majority of Email Opens on Mobile Phones Occur in the First 4 Hours...
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets, according to results from a recent report [download page] from Knotice, an...
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More Consumers Willing to Pay Extra for Products From Socially Responsible...
Source: Nielsen [download page] Notes: Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and...
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Retailers’ Top Digital Promotional Channels for Driving Sales
Source: RetailMeNot [pdf] Notes: Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital...
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Marketers Look for Mobile to Improve Customer Engagement
The most important objective for mobile marketing is to improve customer engagement, according to newly-released survey results [download page] from Ascend2 and Research Partners. Some 55% of...
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How Americans Are Watching TV
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices, per results from a Harris Interactive...
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