Ace Metrix has released its latest quarterly report of the most effective TV ads, sorting them by overall Ace Score and effectiveness relative to their category’s average. Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot. A consistent theme across the most effective ads this past quarter was “delivering the unexpected,” according to the researchers. (more…)
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Most Effective TV Ads of Q3
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