More Data Supports Personalization of Emails

Research released last year by MailChimp and by MailerMailer supported the notion that personalized emails drive higher responses rates. A new study [download page] from Experian Marketing Services adds to the discussion: according to the study, which covers brands’ email activity in 2013, emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%). (more…)