What America’s Mass Affluent Are Up To Online

America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth, says Nielsen [download page] in a new report. This group – which is defined as households with between $250,000 and $1,000,000 in liquid assets – presents an attractive audience for marketers, particularly as wealth “is a truer measure of the ability and confidence to spend than income alone,” according to Nielsen’s report, which identifies the group’s top online activities. (more…)