A new report [download page] from Urban Airship based on the completion of a “Mobile Maturity Self-Assessment” tool by more than 500 senior marketing leaders uncovers what those participants believe to be the mobile tactics that are most essential for engagement. Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%). (more…)
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The Mobile Tactics Perceived As Most Essential For Engagement
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