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Consumers As Likely to Trust Foreign Secret Service Org.s As Social Networks With Their Data

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GBRN-Organizations-Consumers-Trust-With-Data-Feb2014A new study [pdf] released by the Global Research Business Network (GRBN) reveals that few consumers in the US and UK actively trust various types of organizations with their data. Based on a selection of organization types, the study finds that domestic banks and financial institutions are among the most trusted, although only 24% trust them “a lot” (top-2 box score on a 7-point scale). Others organizations pale in comparison, though: social media companies, for example, are about as trusted with data as foreign secret service organizations, according to respondents. (more…)


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