Experian Marketing Services has released the latest of its mammoth annual digital marketer reports, and in this edition [download page] the analysts pay particular attention to cross-channel marketing, with a headline result being that half of global cross-channel marketers surveyed plan to integrate 4 or more channels in their campaigns this year. Effectively managing cross-channel campaigns requires moving out of channel silos – and it’s interesting to see how marketers view the primary roles different channels have in the customer journey. (more…)
↧
What are the Primary Roles of Various Channels in the Customer Journey?
↧