Viewers Say Online Product Videos Boost Purchase Likelihood

Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least once during the past 6 months. Almost three-quarters reported being more likely to make a purchase after viewing an online video that explains the product or service. (more…)