There’s no shortage of data showing the increasing influence of mobile on email. Research indicates, for example, that for half of smartphone owners aged 18-39, their phone has become the primary device on which they open their emails. Indeed, various sources now report that mobiles account for a majority of email opens. So when do smartphone users check email? In its 2014 Digital Marketer Report [download page], Experian Marketing Services reveals that most users do so during traditional work hours. (more…)
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When Smartphone Users Check Email During the Day
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