Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content, according to [pdf] the results of a Council for Research Excellence (CRE) study. The research – based on mobile diaries collected from 1,665 respondents aged 15-54 over a 3-week period – determined that 7.3% of TV viewing occasions could be deemed “socially connected viewing,” where viewers’ simultaneous social activity was directly related to the specific program they were viewing. (more…)
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Who’s Engaging in Social TV?
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