Native:
- You know it’s gotten bad for publishers when Adweek puts out
an article, that’s actually a paid placement, the gist of which is a
how-to for marketers to build content teams so that they don’t need
publishers anymore.
Marketing Automation:
- SAP saw writing on the wall,
and apparently it read “Pack it in,” as the ERP software’s main front
end for marketing automation is now a resold version of Adobe Marketing
Cloud.
B2B:
- Even the business-to-business market is running the way of robots these days, with Demandbase – a B2B demand-side platform – getting $15 million in funding to, ironically, hire more humans.