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Where Are Social Media Budgets Coming From?

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WildfireAdAge-Where-Social-Media-Budgets-Come-From-Oct2013
Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media budgets? Data from a Wildfire by Google study [download page] conducted by Ad Age offers some insights into where large companies are pulling their social media dollars from. Interestingly, traditional media funding is being cannibalized just as much as digital media. (more…)


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