Majority of Content Sharing to Social Networks Now Occurs via Mobile

Some 52% of “social sharing actions” – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year, reveals ShareThis in a new report. Mobile took the lead on the back of a quarter-over-quarter growth rate in sharing that was more than twice as high as desktop’s (28% vs. 11%). While the iPhone (25%) remained the top mobile device used for sharing, Android smartphones (17%) narrowed the gap. (more…)