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Social Networks Play A Leading Role in Online Video Discovery
How do frequent online video viewers find the content they watch? Yahoo posed the question to 1,775 consumers aged 16-44 who watch online video at least several times a week, finding that almost 8 in...
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Millionaires per Capita: Which States Have the Most – and the Fewest?
Last year, almost 5.2% of the US’ 119.2 million households had more than $1 million in investable assets, according to [pdf] a study from Phoenix Marketing International (PMI). But those per capita...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 13-19, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 13-19, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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As Demand Grows, Retailers Said to Generate More Paid Clicks From PLAs Than...
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI, according to an Adobe Digital Index analysis of...
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Traditional Media and Lifestyle Habits of Working Moms
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent, according to Scarborough data published on Nielsen...
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Are Streaming Service Subscribers More Likely to be Cord-Cutters?
Some 64% of American prime-time TV viewers aged 18-49 claim to be “cord-lovers,” having maintained or added to their current level of cable/satellite subscription during the past 6 months, details...
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Millennial Moms’ Shopping Attitudes
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%),...
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Mobile Payments Said to Now Represent 1 in 5 Global Transactions
The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December, says Adyen...
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Marketers Agree: Consumers’ Increasing Mobile Use Shakes Up the Digital...
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers responding to a study [download page] from Econsultancy...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 27-Feb. 2, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 31-Feb. 2, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Key Sources of Information Used by Attendees Seeking Out New Exhibitions
B2B marketers have a lofty view of trade shows and events when it comes to their ROI. Now, new research [download page] from the Center for Exhibition Industry Research (CEIR) indicates that new...
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MarketingCharts Reader Survey
Hi MarketingCharts readers – we’re running our latest reader survey and would appreciate your input! We conduct these infrequently, so please take a few minutes to share your opinions on how we can...
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9 in 10 Online Americans Worry About Their Privacy When Using Social Networks
92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years, per recent research from TRUSTe...
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Smartphone Penetration Tops 65% of the US Mobile Market in Q4 2013
Smartphone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December (Q4), according to new figures from comScore, up 2.2% points from 63% on average...
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Large Companies Expect More Impact From Their CX Efforts This Year, Will Hike...
A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year. Large companies (with at least $500 million in...
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Top Benefits and Challenges of Personalized Media Programs
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers, according to newly-released research [pdf] from Conversant (formerly...
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Online Video Starts: Key Traffic Sources and Leading Devices in Q4 2013
When it comes to branded video starts, search is a far bigger referrer than social, according to [pdf] Adobe’s Q4 2013 US Digital Video Benchmark. The analysis of media and entertainment sites...
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Almost 1 in 5 US Millennials Use Snapchat On A Monthly Basis
Some 17% of Millennials (18-34) use Snapchat on a monthly basis, details comScore in a new study [download page] offering marketers some insights into the Millennial generation. While it’s well known...
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