Clik here to view.
Majority of US Marketers Say They’ll Increase Social and Content Budgets in 2014
Many marketers are planning to increase spending next year across a variety of digital channels, ranging from content creation to social media, email marketing and display advertising, per results from...
View ArticleClik here to view.
Which Types of Websites Do Most Americans Visit Frequently?
Which types of websites are people visiting on at least a weekly basis? That was the question posed by Ipsos OTX in a recent survey that spanned 25 countries around the globe. Among American...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct. 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct. 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Fewer Than 1 in 6 Online Campaigns Now Feature A Single Version of an Ad
Digital ad campaigns are becoming more complex, with more ad versions per campaign and an increasing amount of third-party tags per ad, per recent data from DG MediaMind. Looking at Q2 data from 2010...
View ArticleClik here to view.
Top Barriers to Adoption of Programmatic Approaches
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US, with that figure projected to rise to $17 billion by 2017, per recent...
View ArticleClik here to view.
Online Users Say They Want More Relevant Ads, But With Privacy Controls Attached
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents to a Digital Advertising Alliance (DAA) survey chose the option that ads should be more relevant...
View ArticleClik here to view.
Which Verticals Are Most Active in Pro Sports Sponsorships?
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year, outpacing the rate of growth for spending on entertainment (5.1%), causes (4.8%) and the arts (3.3%), per recent data...
View ArticleClik here to view.
Q3 Retail E-Commerce Spend Grows on Desktops, Soars on Mobiles
Desktop-based retail e-commerce spending grew by 13% year-over-year in Q3 to reach $47.5 billion, estimates comScore in its latest quarterly e-commerce figures. That’s one of the slower growth rates of...
View ArticleClik here to view.
B2B Buyers Favor Short Content When Researching Purchases
Pardot recently released its “The State of Demand Generation” [download page] report and while the study contains some intuitive results – such as 9 in 10 B2B buyers’ amount of research being...
View ArticleClik here to view.
Digital Marketing Talent Lacking in Key Areas, Large Enterprises Say
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas, finds a study [download page] by the Online...
View ArticleClik here to view.
YouTube Hogging More Peak Downstream Traffic, But Much Less on Mobile Networks
Netflix continues to be the dominant application when it comes to North American downstream traffic during peak period, according to Sandvine’s “Global Internet Phenomena Report: 2H 2013” [download...
View ArticleClik here to view.
Married Americans Claim Greater Discretionary Spending Than Singles
Married Americans say they spend more money on a daily basis than Americans in any other marital status category, according to Gallup. Based on surveys conducted from January through September, Gallup...
View ArticleClik here to view.
SMBs on Their Online Presence: Facebook Biz Pages Almost As Popular as Websites
SMBs report being almost as likely to have a Facebook page as they are to have their own website, details BIA/Kelsey in newly-released data from Wave 17 of its “Local Commerce Monitor.” The survey...
View ArticleClik here to view.
Few Marketers Report Using Sophisticated Attribution Strategies
A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the...
View ArticleClik here to view.
Online Merchants Continue to See Better Value From Paid Than Organic Search...
The online merchants who comprise the MarketLive Performance Index continue to gain outsized revenues from their paid search traffic, according to [download page] the latest MarketLive report. During...
View ArticleTop 10 Twitter TV Programs, Week of Nov. 4-10, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View Article