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Online Video Ad Views Continue to Scale New Heights
The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in...
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Email Subject Lines: Personalization Linked to Higher Open Rates
Does email personalization have an effect on open rates? Research released earlier this year MailerMailer suggested that personalized emails tend to see higher open and click rates, although the same...
View ArticleTop 10 Twitter TV Programs, Week of Nov. 11-17, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Video Streaming Gains Prominence During Primetime Hours
When it comes to consumers’ video viewing options during primetime, streaming plays second fiddle only to traditional TV, according to results from a survey sponsored by Crackle and conducted by Frank...
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Consumers Want Speedy Support When Shopping Online
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey, finds...
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Local Media Ad Market Forecast, 2012-2017
The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years, says BIA/Kelsey...
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Marketers and Their Problems With Data
For all the talk about “real-time” insights, it turns out that very few marketers are actually looking at their data sources every day. At least that’s one of the takeaways from a new Domo-sponsored...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 15-17, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Which Social and Mobile Platforms Are Older Teens Using?
Given all the fuss about teens leaving Facebook, GlobalWebIndex has taken a look at the most widely-used social platforms and mobile applications by 16-19-year-olds around the world. The global survey...
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Mobile Payments Experience More Widespread, But Fewer See Rapid Changes Afoot
More smartphone owners this year claim to have some experience with a variety of mobile transaction types, according to results from a Harris Interactive survey. Some 46% say they have either used or...
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What’s on the CRM Buyer’s Wish List?
8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal, says a recent study from Corporate Visions, while...
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Pay-TV Subs in Q3: More Shifting Than Cutting
The Q3 pay-TV subscription figures have been rolling in, and it looks like the country’s top providers suffered a net contraction in overall subscribers, but one not as bad as might have been expected....
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Mobile Local Ad Spend Set For Big Increases Through 2017
Mobile will be the fastest-growing channel in the local advertising media market through 2017, rising from just 1.7% share of local ad revenues this year to 7.1% share in 2017. That’s according to a...
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Online Shoppers Say Ease of Browsing Top Reason For Choosing One Website Over...
Despite growing mobile commerce revenues and a recent focus on the mobile experience offered by top retailers, online shoppers across 7 major markets don’t rank mobile optimization high on their list...
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Website Ad CTR Seen Higher For Search-Referred Traffic
Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources, according to a study from Chitika. Examining “tens of...
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Top Viral Video Ads of the Year-to-Date
Unruly has released a report listing the top 20 most-shared ads of 2013, although it might feel slightly early to crown a winner. Nevertheless, Dove’s 3-minute “Real Beauty Sketches” takes the top...
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Holiday 2013 Data Hub (Updated)
Thanksgiving is approaching and retailers are in full holiday mode. A slew of holiday-themed research has already been released, with many more studies no doubt on their way. This article, which will...
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SMBs Say They’re Spending Almost Half of Their Marketing Budgets on Digital
About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital, according to results of a...
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Planned Budget Increases Drive Marketers’ Optimism to New High
Global marketers are bullish regarding their budgets, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 56.2, its highest value on...
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Mobile Ads Seen Impacting CPG Purchase Decisions
Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad, finds JiWire in its latest quarterly “Mobile Audience Insights Report” [pdf]. The...
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