Real-Time Bidding: Retail Easily the Top-Spending Sector in Burgeoning Market

Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel, according to [download page] a report from Casale Media covering Index activity during the first half of the year. Almost half of retail sector spending comes from two sub-categories: apparel and footwear (24% of Q2 spending) and house and home (23% share), with those sub-categories alone accounting for more spending in Q2 than some entire sectors, including media, education and health. (more…)