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Responding to Online Reviews Can Have Significant Benefits for Brands
Brands can spin feedback – even negative – into positive results, says Bazaarvoice in the latest edition [pdf] of its Conversation Index. 7 in 10 survey respondents indicated that a brand’s response to...
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Traditional TV Service Subscribers Will Soon Be in the Minority, Say 53% of...
While media industry execs believe that over-the-top (OTT) services will supplement rather than replace pay-TV, TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 16-22, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 16-22, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Mobile Shopping Still More Popular Among Men
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men, per results...
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Total Halloween Spending Expected to Be Down This Year
A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than...
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Smartphones Regain Lead Over Tablets in Global Mobile Payment Transactions
The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August, says Adyen in its latest Global Mobile Payments Index. The biggest growth in...
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Large Consumer Companies Spending 4 Times More on Big Data Than Social Media
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year, according to [download page] results from a survey...
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Top 10 Charts of the Month – September 2013
This month’s quick-hit set of top charts includes the following topics: traditional TV consumption among youth; the most influential forms of advertising, according to consumers; a host of demographic...
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British Adults Generally Receptive to Brands’ Content Marketing Efforts
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands, while more...
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Which Top US Brands Are Enjoying The Best Word-of-Mouth?
Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee [download page] in a new report. Rather than...
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Real-Time Bidding: Retail Easily the Top-Spending Sector in Burgeoning Market
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel, according to [download page] a report from...
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What Service Providers Could Do To Prevent Customers From Switching
66% of consumers from 32 countries report having switched a service provider (from any 1 of 10 industries measured) during the past year, according to recent Accenture survey results, and of those 82%...
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1 in 2 Hispanic Households Recently Accessed OTT Video
Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content. In fact, according to data collected during Q2 by...
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The 10 Funniest TV Ads of the Year-to-Date
Humorous advertising tends to resonate with consumers around the world, per recent research from Nielsen, although a study released last year by Ace Metrix found little correlation between humor and...
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When Are Mobile Owners Visiting Retail Sites?
Behavioral data collected from “tens of thousands” of mobile consumers by Millward Brown Digital, Kantar and Lightspeed Research over the past year reveals some differences between mobile and desktop...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct. 7-13, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct. 7-13, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketing Budget Confidence Continues to Grow in October
After expanding throughout the Summer months, global marketers’ confidence in their budgets remains solid, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index...
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Brands Said to Represent Less Than 2% of the Top 5,000 Channels on YouTube
Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands, according to [download page] a new report from TouchStorm, although its criteria for inclusion...
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