Brands Said to Represent Less Than 2% of the Top 5,000 Channels on YouTube

Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands, according to [download page] a new report from TouchStorm, although its criteria for inclusion as a “brand” excludes many media companies and sports brands. To make the top 5,000 most successful channels, publishers needed 43 million lifetime views, up from 36 million in June. (more…)