State of Data Quality? Worsening.

On average, American companies believe that 25% of their data is inaccurate, finds Experian Quality Data in a recent survey. That’s higher than the overall average drawn from 6 countries – the US, UK, Netherlands, Spain, Germany and France – which worsened from 17% to 22% in just a year. While human error is by far the most commonly cited reason for data inaccuracies, companies appear to be lacking a centralized approach to data quality in a time when an increase in digital channels and mobile technology is bringing ever-larger quantities of information. (more…)