Media Habits of “Mobile Ad-Friendly Shoppers”

Consumers may be generally receptive to the concept of mobile marketing, but not all are as favorable to advertising. According to new data released by Scarborough, about half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services. Coupled with the finding that roughly one-quarter have shopped on their devices in the past year, Scarborough deduces that 13% of mobile Americans are “mobile ad-friendly shoppers.” So how to reach these shoppers? (more…)