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News Industry Takes “Hopeful” Direction, Still Heavily Reliant on Advertising
The Pew Journalism Project’s latest annual “State of the News Media” report strikes a more optimistic tone than last year’s “somber” perspective, as the industry is buoyed by the influx, energy and...
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Media Habits of “Mobile Ad-Friendly Shoppers”
Consumers may be generally receptive to the concept of mobile marketing, but not all are as favorable to advertising. According to new data released by Scarborough, about half of smartphone and tablet...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Youth, Minorities Lead the Way in US Mobile Banking Adoption
Source: Federal Reserve [pdf] Notes: These demographic patterns are consistent with surveys from prior years (including this one). Overall, 33% of mobile phone owners had used mobile banking during...
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America’s 10 “Most Powerful” Brands of 2014
Source: CoreBrand [download page] Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average...
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How the Inc. 500 is Using Social Media
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of...
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Millionaires Differ Significantly Across Generational Lines
After demonstrating how millionaires’ perspectives differ by gender, the Shullman Research Center is out with a new report showing that “millionaires have their own generation gap” too. Not...
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Mobile Video Viewers Spending Most of Their Time With Long-Form Content
Source: Ooyala [download page] Notes: While there’s reason to believe that most online video views are reserved for short-form content, the majority of mobile video viewing time in Q4 2013 was spent...
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Which Social Sites Refer the Most Engaged Visitors?
A recent study from Shareaholic revealed that StumbleUpon was referring more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined. Some readers were...
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US Consumers’ Biggest Purchase Influencers
Source: Deloitte Notes: Word-of-mouth emerges as most influential, with TV ads leading the way among paid media. Traditional media ads (don’t sleep on radio!) in general were rated higher than social...
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Personalization Tops Big Data, Social As US Marketers’ Most Important Future...
There’s plenty of enthusiasm among US marketers for digital marketing tactics such as social and mobile, according to a recent study [pdf] from Adobe. But asked to choose which of 5 areas they felt...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 28-30, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Global Marketers Rank Email and SEO Tops for ROI, Again
Source: Econsultancy/Adestra [download page] Notes: This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK). The two channels...
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Main Qualities Sought in Content Marketing Staff
Source: Kapost [survey download page] Notes: Some 45% of survey respondents plan to hire specifically for content teams within the next year, with content outpacing other areas such as lead...
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Search Results Sway Smartphone Owners’ Purchase Decisions
Search results play a significant role in influencing mobile shoppers’ purchase decisions, detail Local Corporation and the e-tailing group in a recent study. The online survey found half of the...
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Half of US Millennials Own a Laptop, Smartphone and Tablet
The rising penetration of both smartphones and tablets has been well documented (see here and here for examples). In its latest annual “Digital Democracy Survey,” Deloitte offers another perspective,...
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Average Digital Campaign In-Target Rates, by Vertical
Source: comScore [download page] Notes: In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns. The study also finds that only 46% of...
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Top TV Multitasking Activities, by Generation
Source: Deloitte Notes: Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a...
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Small Businesses Shift Marketing Focus to Existing Customers
Small business owners are now spending the bulk of their time and money marketing to existing customers rather than trying to attract new ones, according to a report [download page] from Manta and...
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