Personalization Tops Big Data, Social As US Marketers’ Most Important Future Area

There’s plenty of enthusiasm among US marketers for digital marketing tactics such as social and mobile, according to a recent study [pdf] from Adobe. But asked to choose which of 5 areas they felt will be most important to their company’s marketing moving forward, a plurality 33% of respondents chose personalization, significantly outpacing big data (22%), social (21%), real-time (14%) and, surprisingly, mobile (11%). (more…)