Source: Centris Marketing Science
Notes: In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV. Among current subscribers, just 6% of Millennials (18-34) plan to cut the cord in the next 3 months, consistent with reports of low cord-cutting activity overall last year. Just 2% of Millennials without pay-TV are considering subscribing in the next 3 months, though. (more…)