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More Data Shows That, In Mobile, Apps Rule the Web
Recently, comScore made headlines with data indicating that time spent with mobile applications exceeded time spent accessing the internet from desktops in January, a remarkable finding. The figures...
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Parents Cutting Back on Small-Ticket Purchases
Source: Harris Interactive Notes: Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and...
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US Radio Ad Revenues, 2006-2018
Source: BIA/Kelsey Notes: These projections have been revised downwards from those released last year. Overall, BIA/Kelsey notes that radio revenue was mostly flat last year, a result consistent with...
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Online Consumers Very Uncomfortable With Companies Sharing Their Data
Online consumers are generally uncomfortable with the ability for organizations across a number of sectors to access their personal information – and that discomfort reaches new levels when they’re...
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Top 10 Marketing Charts of the Month – March 2014
This month’s quick-hit set of top charts features the following topics: youth and TV; time spent accessing the internet, by device; primary roles of various marketing channels; email timing; B2B...
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Most Popular Sources of Local Shopping Info, by Age Group
Source: BIA/Kelsey Notes: The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first. Other data shows that...
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Share of US Mobile Subscribers With a Smartphone in Feb 2014
Source: comScore Notes: Apple remains the leading manufacturer (41.3% market share), ahead of Samsung (27%) for the 3-month period ending in February. Android’s still the top OS (52.1%), with neither...
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44% Say Coupons Very Influential in Brand Choice
Coupons exert a strong influence on shoppers’ brand decisions, say The Integer Group and M/A/R/C Research in newly-released survey results [download page]. Some 44% of respondents reported that coupons...
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CMOs on How Digital’s Rise Has Changed Their Responsibilities
Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth, according to a...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar. 17-23, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 17-23, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Pay-TV Subscription Trends Among Millennials
Source: Centris Marketing Science Notes: In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent...
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Top Social Platforms’ Reach, by Device
Source: comScore [download page] Notes: Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a...
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Jobs, Education, and Households: Stats About America’s Youth As They Age
The Census Bureau recently released the results of a longitudinal survey that tracked a nationally representative sample of roughly 9,000 men and women interviewed annually from the ages of 12-17 in...
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Global Marketers’ Top Tactics for Increasing Customer Lifetime Value
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization, according to a new report [download page] from...
View ArticleAndroid TV May Pull A Galaxy Gear | Marketo Grows | FTC Comes Down on “Jerk”...
TV: Google has plenty ideas of its own, but it’s rarely failed to copy one of Apple’s as well. A new Android TV project would keep up their record, launching into a market that isn’t yet a market, but...
View ArticleTop 10 Social Networking Websites & Forums – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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