A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online. Now, new research [download page] from Placeable reveals the extent of the damage inaccurate listings can have on a brand: some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information. (more…)
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Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands
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