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2013 Rich Media Ad Benchmarks, by Vertical
Source: PointRoll [pdf] Notes: Rich media click-through and interaction rates were higher when including video. Large format IAB Rising Star units tended to outperform standard rich media ads in CTR,...
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African-Americans and Hispanics Combine For One-Fifth of Estimated National...
Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing...
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Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands
A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online....
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TV-Related Queries on Google and YouTube Are on the Rise
Source: Google Notes: A variety of TV-related activities on Google and YouTube are growing rapidly, according to Google, with TV-related searches on YouTube up 54% during May-December 2013 over the...
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TV Content Viewers Claim One-Fifth of Viewing Time is Spent Streaming
Source: Horowitz Associates Notes: The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV...
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Who’s Using Marketing Automation to Manage Email, And How Many Messages Are...
Some 24% of marketers say they don’t use any tools to manage their email campaigns, according to a recently-released Marketo study [download page]. But that figure masks significant differences when...
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Key Trends Consistent As Online Ad Revenues Grow Another 17% in 2013
Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record, according to the latest revenue report [pdf] from the IAB and...
View ArticleTop 10 Brand Movers, March 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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For Most Youth, Smartphone Use In-Store Can Affect Purchase Decisions
Source: Local Search Association Notes: Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information...
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Brands’ Most Engaging Facebook Posts are Almost Always Photos
Source: Socialbakers Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos...
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Consumers Report More Privacy Breaches, Little Faith in Marketers
A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches...
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Half of Americans Don’t Trust the Ads They’re Exposed To
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among...
View ArticleAOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email...
Video: AOL is attempting to pull a “Google News” in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 11-13, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Cable Companies Now Have as Many Broadband as Pay-TV Subscribers
Source: Leichtman Research Group Notes: While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet...
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Mobile Now One-Third of Google Organic Search Visits
Source: RKG [download page] Notes: Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier...
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Radio Listening Gradually Transitions to Digital Platforms
Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources, according to the 10th annual Techsurvey from Jacobs Media. That mirrors a similar shift in TV content viewing...
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The Biggest Mistakes Companies Make With Their Customers
American consumers don’t feel that their relationships with businesses are improving, according to a new study [download page] from Thunderhead.com. Among the intriguing study findings: one-quarter of...
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Search Marketers’ Take on the Ranking Factors Increasing in Importance This Year
Source: BrightEdge [download page] Notes: About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for...
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Gen Z Turns to Newer Platforms for Music Discovery
Source: Jacobs Media [pdf] Notes: Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of...
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