Radio Listening Gradually Transitions to Digital Platforms

Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources, according to the 10th annual Techsurvey from Jacobs Media. That mirrors a similar shift in TV content viewing on alternative sources, and is being driven by younger core radio listeners, who are more apt to use digital platforms to listen to broadcast radio. Even so, only about 1 in 6 respondents agree that Pandora and other such services will eventually replace listening to FM radio for music. (more…)