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Gen Z Turns to Newer Platforms for Music Discovery

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JacobsMedia-Primary-Platforms-for-New-Music-Discovery-Apr2014

    Source: Jacobs Media [pdf]

      Notes: Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents. But, about 3 in 10 Gen Z (born 1993 and after) listeners interested in new music turn to Pandora (14%), YouTube (12%) and/or Spotify (5%), on par with the percentage who tune in to AM/FM radio (30%). (more…)


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