Marketers at Mid-Sized Companies Struggle to Engage Audiences, Manage Tech

Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing, according to a report [download page] by DNN Software, and many agree that marketing has become more challenging despite all the technology solutions available. Still, concerns over marketing technology take a backseat to content-related challenges, as marketers try to break through the clutter and grab the attention of target customers. (more…)