Which Online Content Categories Are Mostly Consumed on Mobile?

Time spent accessing the internet on smartphones matched online time spent with PCs in January, according to a recent report from Millennial Media and comScore. But the extent to which online content was consumed on PCs versus mobile devices varied considerably by content category: for example, 80% of time spent with B2B content was via PCs, whereas 79% of time spent with streaming radio was on smartphones, per the study. (more…)