Clik here to view.
Mother’s Day Spending to Total ~$20B
Source: NRF Notes: The NRF finds that the average celebrant will spend $163 on gifts for Mother’s Day (Sunday, May 11) this year, equating to a total spend of $19.9 billion, down slightly from $169...
View ArticleClik here to view.
Subscription Streaming Services Grow in Popularity in Older Households
Source: Centris Marketing Science Notes: Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and...
View ArticleClik here to view.
Online Commerce Videos Get High Ratings From Viewers
Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating, according to [download page] Invodo’s Q1 2014 Video Commerce Benchmarks Report. The...
View ArticleClik here to view.
In the US, An Average of 7 Execs Said Involved in a B2B Tech Buying Decision
There are 7 executives typically involved in technology buying decisions in the US, according to results from a Text100 survey [download page] conducted with 1,900 respondents in 8 countries – USA, UK,...
View ArticleClik here to view.
Radio Reaches 9 in 10 Millennials Weekly
Source: Nielsen Notes: Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis. Further data from Nielsen [download page]...
View ArticleClik here to view.
Most Commonly-Used Video SEO Techniques
Source: Web Video Marketing Council, Flimp Media, and Interactive Media Strategies [download page] Notes: The survey – fielded among 318 video production professionals – reveals that the most popular...
View ArticleClik here to view.
The Best Times to Prospect to Marketers
When should marketing technology vendors target prospects? Newly-released results from a LeadJen study [download page] identify the best times of the year, week, and day to target marketers, based on a...
View ArticleClik here to view.
Which Online Content Categories Are Mostly Consumed on Mobile?
Time spent accessing the internet on smartphones matched online time spent with PCs in January, according to a recent report from Millennial Media and comScore. But the extent to which online content...
View ArticleTop 10 Brand Movers, April 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleClik here to view.
Global CRM Software Market Grows by 13.7% Y-O-Y in 2013, Exceeds $20B
Source: Gartner Notes: The global CRM software market grew by 13.7% to reach $20.4 billion last year, with more than 41% of that total driven by software as a service (SaaS) revenues. The top 5...
View ArticleClik here to view.
How American Adults Spend Their Time Online
Source: IAB/GfK [pdf] Notes: Social networks account for the single largest share of consumers’ time online, per the data, although it should be noted that the results are from a survey of...
View ArticleClik here to view.
The Average American is Exposed to More Than 1 Hour of TV Ads Every Day
The average American watches somewhere around 5 hours of TV per day (although that figure varies quite dramatically by age), and roughly one-quarter of that programming is advertising, details Nielsen...
View ArticleClik here to view.
Senior Marketers on the Balance Between Analytical and Creative Skills
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years, according to survey results from Spencer...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 9-11, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Which Genres Capture the Most TV Ad Spend?
Source: Nielsen [download page] Notes: Drama ($12 billion in ad spend) netted the biggest share of the $78 billion TV ad spending pie last year, at more than 15%. General news ($9 billion) was next,...
View ArticleClik here to view.
iOS Users’ Mobile Site Engagement, by Referral Source and Sharing Behavior
Source: Onswipe Notes: Onswipe’s analysis of February activity on its platform (iOS users represent 97% of the sample) reveals that direct and search-referred visitors to mobile websites tend to be...
View ArticleClik here to view.
Responsive Emails Seeing Higher Mobile CTO Rates, But Few Marketers Actively...
A majority 52% of email opens occurred on a mobile device in Q1, according to the latest quarterly report [download page] from Yesmail, but what happened next? The study, which analyzed more than 5...
View Article