Responsive Emails Seeing Higher Mobile CTO Rates, But Few Marketers Actively Use Them

A majority 52% of email opens occurred on a mobile device in Q1, according to the latest quarterly report [download page] from Yesmail, but what happened next? The study, which analyzed more than 5 billion emails deployed by enterprise clients, found that among emails opened on mobile devices, those using responsive design had a 21% higher click-to-open rate than the rest (11.9% vs. 9.8%). Despite that, few marketers are actively using responsive design in their emails, per the study. (more…)