Source: Kantar Worldpanel [pdf]
Notes: Coca-Cola remains the “most-chosen” FMCG brand in the world, chosen more than 5.8 billion times last year. In fact, 44% of households purchased the brand an average of 13.7 times last year; while #2 Colgate had higher penetration among households, it was purchased less frequently. Overall, the top 10 brands remained consistent from last year. Each of the top 5 maintained their rankings.
Related: North America’s 10 Most Valuable Retail Brands (more…)