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Consumers: Brand Loyalty Shaped From the First Impression
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins, per recent survey results from ClickFox. That...
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US Desktop-Based Retail E-Commerce Spending Grows by 12% in Q1
Source: comScore Notes: Desktop e-commerce spending increased by 12% year-over-year to $56.1 billion, the 14th consecutive quarter of double-digit growth. That $56.1 billion represented 11.7% share of...
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The 10 “Most-Chosen” FMCG Brands in the World
Source: Kantar Worldpanel [pdf] Notes: Coca-Cola remains the “most-chosen” FMCG brand in the world, chosen more than 5.8 billion times last year. In fact, 44% of households purchased the brand an...
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How Marketers Are Measuring Their Mobile Efforts
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year, according to the...
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Composition of Social Ad Revenues Set for Big Changes
The makeup of social media advertising revenues will change significantly in the coming years, according to a new forecast from BIA/Kelsey. Native social ads are expected to overtake social display ads...
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Mobile Campaigns Continue Shift to Geo-Targeting Techniques in Q1
Source: xAd [download page] Notes: Despite Q1 traditionally seeing lower use of geo-precise targeting (targeting areas that do not conform to standard geo-boundaries), 79% of campaigns on the xAd...
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Top Quintile of TV Viewers Account for Half of Daily Viewing, Are Active...
Source: Nielsen Notes: The top quintile of TV viewers (in terms of daily consumption of TV) watch an average of 705 minutes daily, or almost 12 hours of TV per day, with that figure up by almost one...
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Only 27% of Active Pinterest Users Report Following Brands
Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform, per survey results [download page] from Ahalogy. But, users would be about 5...
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Global Execs: Senior Management Wants More Use of Analytics
About 6 in 10 professionals from around the world agree that there is pressure from senior management for their organization to become more data-driven and analytical, per survey results from the MIT...
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Radio Revenues Flat Again in Q1
Source: Radio Advertising Bureau (RAB) [pdf] Notes: Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance. Digital and off-air revenues...
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Share of Online Video Ad Views, by Vertical, in Q1
Source: FreeWheel [download page] Notes: CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1, ahead of retail (17%), which is otherwise the largest online...
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Top 10 Interbrand Companies on Instagram Averaging 1 Post per Day
The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers, per...
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LinkedIn Edges Facebook as B2B Marketers’ Most Important Social Platform
Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers, according to Social Media Examiner’s latest annual “Social Media Marketing Industry...
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Pay-TV Satisfaction Worsens, but Industry Adds Subscribers in Q1
Customer satisfaction with subscription TV providers is traditionally low – and this year is no different. In fact, satisfaction with providers has dropped to a multi-year low, per a new report...
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Minority of Marketers Able to Measure Social ROI, Find Facebook Effective
Source: Social Media Examiner [download page] Notes: Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media...
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Mobile Share of Digital Advertising Budgets, by Industry
Source: eMarketer Notes: Mobile accounts for slightly more than 35% of digital ad budgets this year, per eMarketer’s estimates, though that varies (among the identified industries) from a low of 26.5%...
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Which Channels Do Marketers Find Best for Generating and Converting Leads?
Which marketing channels have the highest potential to convert leads into sales? Offline methods still do the trick, according to Ifbyphone’s “2014 Marketing Measurement Survey Report” [download page]....
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Almost Two-Thirds of Branded Video Shares Occur in the First Week of Launch
Source: Unruly Notes: The pace of branded video sharing has picked up over the past year, per Unruly, as an average 42% of shares now occur during the first 3 days of launch, up from 25% last year....
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The 10 Most Valuable Global Brands
Source: BrandZ Notes: Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion. Google overtook Apple,...
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Social Media Marketing’s Main Expense is Staff. How Do They Spend Their Time?
Social media marketing may be “free,” but there are of course associated costs, not to mention the opportunity costs of time invested in marketers’ social efforts. A recent survey from Social Media...
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