Source: FreeWheel [download page]
Notes: CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1, ahead of retail (17%), which is otherwise the largest online advertising vertical. Separately, the report reveals a surge in authenticated viewing, which comprised 29% share of long-form video ad views for programmers in Q1, up from 7% share a year earlier. Finally, some video monetization trends continue unabated: completion rates are holding steady even as ad loads are increasing; 30-second spots are becoming more prominent (while the opposite occurs on TV); and live viewing (driven by sports content) is representing an ever-greater share of ad views. (more…)