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Which Channels Do Marketers Find Best for Generating and Converting Leads?

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Ifbyphone-Marketing-Channels-Best-Ability-Lead-Conversion-May2014Which marketing channels have the highest potential to convert leads into sales? Offline methods still do the trick, according to Ifbyphone’s “2014 Marketing Measurement Survey Report” [download page]. Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next. Those two channels also garnered the highest overall ratings for their ability to generate high-value revenue. (more…)


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