Source: comScore
Notes: Some 186.1 million Americans watched online content videos last month, according to comScore, and almost 84% of them (155.7 million) viewed content on Google Sites, driven primarily by YouTube video viewing (roughly 99% of the total). Meanwhile, almost half – 47% – of the video audience watched video content on Facebook, the second-largest video content property by unique viewers with 87 million. Separately, BrightRoll ranked as the top video ad property when measured by reach, delivering ads to 53.8% of the US population. (more…)