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Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant
Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices, with many having received a text message or mobile alert from a brand during the...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 16-18, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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5 in 6 Online Video Viewers Watched Content on YouTube in April
Source: comScore Notes: Some 186.1 million Americans watched online content videos last month, according to comScore, and almost 84% of them (155.7 million) viewed content on Google Sites, driven...
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US Companies With the Best and Worst Customer Service Ratings
Source: Temkin Group Notes: TV and internet service providers occupied the lower rungs of the customer service scores, aligning with recent customer satisfaction scores from the ACSI. Comcast had the...
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3 in 4 Marketers Say Their Website Pages Aren’t Personalized for Individual...
While most marketers recognize the benefits of website personalization, the vast majority of respondents to a new Ascend2 survey [download page] indicate that they’ve yet to personalize website pages...
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Which “Soft Skills” Are Most Important for Marketers to Possess?
There’s been a fair amount of research of late examining the need for more analytical talent in today’s increasingly data-driven world, with many senior marketers responding to a recent survey...
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Users Say “TV Everywhere” Drives Provider Loyalty, Increases Overall TV...
Source: Viacom Notes: TV Everywhere (TVE) doesn’t cannibalize viewing from regular TV, say respondents to online surveys conducted among 1,300 Viacom viewers aged 13-49 and more than 600 children aged...
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Fastest-Growing Social Apps Between Q3 2013 and Q1 2014
Source: GlobalWebIndex Note: Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds)....
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How Americans Are Spending on Consumer Goods
Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time, estimates Mintel in nearly-released data, and is forecast to exceed $12 billion by...
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YouTube Draws Agencies’ Interest for Client Campaigns
While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube, according to new survey results from STRATA. Some 62% of...
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Share of Digital Ad Spending Spent on Branding, by Industry
Source: eMarketer Notes: Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective, according to new estimates from eMarketer, although the firm believes that...
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Age Distribution of Mobile Barcode Scanners in Q1 2014
Source: ScanLife [pdf] Notes: The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37%...
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Marketing Automation Tools’ Top Benefits and Most Important Features
About two-thirds of respondents to a recent study [download page] from Regalix indicate that it takes at least 6 months from the time of implementation to realize the benefits of using marketing...
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Few Americans Trust Advertising, But Men Seen More Receptive Than Women
Consumers in general aren’t very trusting of advertisers and marketers, according to results from a new survey from Insights in Marketing, but men appear to be present a more receptive audience than...
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Twitter’s Global User Base Estimates, Through 2018
Source: eMarketer Notes: Twitter’s global user base will grow at a double-digit rate each year through 2018, though the pace of that growth will slow during the forecast period, per eMarketer. The...
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Small Business Owners’ Most Important Technologies
Source: Microsoft/Ipsos Public Affairs Notes: Some 86% of small business owners believe that technology is important to their business, and while roughly 6 in 10 agree that technology helps them...
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Hispanics Prove Active Second-Screeners
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities, according to [download page] a report from PricewaterhouseCoopers (PwC). Those activities include...
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Older Affluents Remain Drawn to Traditional Media
Much as with the general population, affluents’ media habits differ by generation, with younger affluents more likely to be found using newer media and older groups spending more time with traditional...
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Broadband Subscriptions Continue to Pick up Steam in Q1
Source: Leichtman Research Group (LRG) Notes: The top broadband providers in the US, representing about 93% of the market, added 1.2 million subscribers during Q1. That was the best result in 2 years,...
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30% of “Socially Active” Brands Said to be on Instagram
Source: Shareablee/comScore Notes: It’s still early days for brands on Instagram, according to data shared in a comScore and Shareablee webinar, although some 30% of socially active brands have an...
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