YouTube Draws Agencies’ Interest for Client Campaigns

While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube, according to new survey results from STRATA. Some 62% of respondents to the Q1 2014 survey reported being likely to use the platform, putting it slightly ahead of Twitter (57%) and trailing only Facebook (86%). In last year’s first-quarter survey, advertisers were less likely to choose YouTube than Twitter in a comparison of social media platforms. (more…)