Few Americans Trust Advertising, But Men Seen More Receptive Than Women

Consumers in general aren’t very trusting of advertisers and marketers, according to results from a new survey from Insights in Marketing, but men appear to be present a more receptive audience than women, across a number of counts. While only about one-quarter of the survey’s respondents (aged 18-67) said they trust advertisers and marketers, men were 36% more likely than women to report doing so (30% vs. 22%). Men were also 17% more likely to say they believe what marketers and advertisers say about their products and services (34% vs. 29%). (more…)