B2B Execs Estimate 31% of E-Commerce Revenue to be Incremental

Online purchases are becoming more common among young B2B procurers, per research released last year, and a majority of vendors in the US and Europe agree that B2B commerce is shifting from offline to online and self-service, primarily to meet customer demand. In fact, according to a newly-released survey [download page] commissioned by EPiServer and conducted by Forrester Consulting among 100 US firms that have implemented B2B e-commerce solutions in the last 7 years, 31% of the revenue their e-commerce system books is believed to be incremental. (more…)