Clik here to view.
B2B Execs Estimate 31% of E-Commerce Revenue to be Incremental
Online purchases are becoming more common among young B2B procurers, per research released last year, and a majority of vendors in the US and Europe agree that B2B commerce is shifting from offline to...
View ArticleClik here to view.
How Millionaires Shop: Millennials and Baby Boomers Share Many Similarities
In a new study of how millionaires shop, the Shullman Research Center finds that Millennials (18-33) and Baby Boomers (49-67) share many similarities, with Gen Xers (34-48) the odd ones out. According...
View ArticleClik here to view.
More Than One-Quarter of Recorded TV Content Said Never Watched
Source: ARRIS Consumer Entertainment Index [download page] Notes: An estimated 28% of recorded TV is never watched, according to a survey of 10,500 respondents aged 16 and older from 19 countries –...
View ArticleClik here to view.
Half of North American Digital Marketers on Twitter Sharing Content From...
Source: PunchTab / LeadTail [download page] Notes: A majority 56% of North American digital marketers active on Twitter shared content from YouTube during the report period (2/1/14-4/30/14), with...
View ArticleClik here to view.
Marketers Concerned About Levels of Transparency with Media Agencies
A recent survey from STRATA found that agencies have trust issues with the publishers they partner with (this could be a good reason why…) – and now a survey from the Association of National...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – May 2014
This month’s quick-hit set of top charts [pdf] features the following topics: mobile content consumption, by industry and demographic; top sources for generating and converting leads; most effective ad...
View ArticleClik here to view.
Global Programmatic Ad Pricing Trends: Social Keeps Rising
Source: Turn Notes: Social and display advertising have become more competitive and seen a 64% and 21% year-over-year increase, respectively, in average eCPM from January through April 2014, according...
View ArticleClik here to view.
1 in 4 US TV Viewers Say They Never Want to Fast-Forward Through Ads
Source: Arris Consumer Entertainment Index [download page] Notes: Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually. Of note,...
View ArticleClik here to view.
Response Rates For Top-Performing Email Marketers Prove Far Ahead of the Pack
The mean unique open rate for US email marketers last year was 20.2% and the median rate 17.1%, according to the 2014 Silverpop Email Marketing Metrics Benchmark Study [download page], which examined...
View ArticleClik here to view.
How Popular is Instagram With Youth?
It’s well established at this point that Instagram’s users skew young, and recent research suggests that it is now teens’ most important social network. New data from a Shareablee and comScore webinar...
View ArticleClik here to view.
Most-Used Customer Service Channels
Source: NICE Systems Notes: Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options, with website...
View ArticleClik here to view.
US Consumers’ Propensity to Recommend Brands, by Service Sector
Source: KPMG [pdf] Notes: Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall, with 43% rating their customer...
View ArticleClik here to view.
Consumers Say They Find Personalized Ads More Engaging and Memorable
Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged...
View ArticleClik here to view.
The Logic of Advertising to Baby Boomers
The Millennial generation today is dissected from all angles, garnering a significant amount of attention from marketers. But what about Baby Boomers – are they under-appreciated? A new MarketingCharts...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 30-Jun. 1, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Desktop Social Networking Websites & Forums – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Multimedia Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Shopping and Classifieds Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Business Information Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Mobile-Phone Entertainment Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View Article