The Logic of Advertising to Baby Boomers

The Millennial generation today is dissected from all angles, garnering a significant amount of attention from marketers. But what about Baby Boomers – are they under-appreciated? A new MarketingCharts Debrief – “Advertising to Baby Boomers: The Why and How” [download page] – provides targeted and actionable data for advertisers targeting the Baby Boomer generation, which not only controls a significantly larger share of the nation’s discretionary spending than any other, but which also appears heavily reliant on advertising as a product information source. (more…)