Top 10 Desktop Health & Medical Information Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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7 in 10 US Mobile Subscribers Now Own a Smartphone
Source: comScore Notes: Smartphone penetration averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%). Apple...
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Most Important Factors Influencing Consumers to Complete a Purchase
Source: Accenture [pdf] Notes: Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and...
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Mobile Users Relying More on Devices to Aid Shopping Decisions
Mobile devices are becoming increasingly important media resources for purchase decisions, according to the latest “Mobile Path to Purchase” study [download page] from xAd and Telmetrics. The research...
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Digital Marketing Optimization: How Top-Performers Differ From the Rest
Increasing conversion rates is a top digital priority for marketers this year, and a new study [download page] from Adobe offers insights into the ways in which the top 20% of performers (by conversion...
View ArticleTop 10 Desktop TV Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Radio Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Print Media Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Broadcast Media Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Travel Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Real Estate Websites – May 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Consumers Comfortable With Email Contact From Brands, Don’t Want Phone Calls
Source: Accenture Interactive [pdf] Notes: The survey, which was restricted to 20-40-year-olds, found that 93% are comfortable getting contacted from brands and suppliers via email, compared to fewer...
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Mobile Devices Account for 1 in 4 Online Video Starts in Q1
Source: Adobe Digital Index [pdf] Notes: Smartphones (13.2%) and tablets (12.2%) combined to account for one-quarter of digital video starts in Q1, up from 16.2% a year earlier, with growth...
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How Top Charities and Non-Profits are Using Social Media
Social media use is almost ubiquitous among top charities and non-profits, with 98% using at least one platform, finds a new study from the Center of Marketing Research at the University of...
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Almost Half of US Consumers Emotionally Indifferent to Brands
Consumers in the US are among the most emotionally distant from brands, per recent survey results from Momentum Worldwide. The study asked more than 6,500 consumers in 9 developed and emerging markets...
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Adult Broadband Users’ Cord-Cutting Intent Remains Flat
Source: The Diffusion Group (TDG) Notes: Customer satisfaction with pay-TV providers is at a multi-year low, but that doesn’t appear to be affecting subscriptions: the industry ended up with a...
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Online Video Ad CTRs Seen Higher Among Older Viewers in Q1
Source: Videology [pdf] Notes: Older viewers were more likely to click on video ads than their younger counterparts in Q1, per a Videology report on platform activity. The 65+ crowd’s CTR was 15%...
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How Online Form Conversion Rates Differ by Form Type
The average conversion rate for forms in the US is 7%, according to [download page] research from Formstack, with this figure slightly lower than in other countries due to a sizable 31% of US forms...
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Global Executives Rely on Email to Consume, Share Industry Information
A majority of global executives rely on email newsletters for industry-specific news, details a recent survey from Quartz, with respondents as likely to be using email newsletters for information as...
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TV Households’ Video Viewing on Connected Devices, 2014 v. 2013
Source: Consumer Electronics Association (CEA) Notes: Almost half (46%) of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35%...
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