Most Requested Marketing Automation Features

B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing, per a recent report. The outlook for the marketing automation industry certainly looks bright; according to a recent forecast from Raab Associates, the market could grow by 60% this year to reach $1.2 billion. Now, newly-released survey results from Software Advice provide insights into why buyers are evaluating marketing automation software and what features they’re most interested in. (more…)