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Who’s Ignoring Which Ads?
A new survey from Goo Technologies, conducted by Harris Interactive, looks at the types of ads that consumers say they are most likely to ignore. Overall, the study finds that online ads are ignored by...
View ArticleTop 10 TV Programs on Twitter, Week of Feb. 3-9, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 7-9, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Demographics of US College Graduates in 2013
It’s becoming more and more valuable to go to college, says Pew Research in a new study citing earning, socio-economic and job satisfaction gaps between youth who have degrees and those who don’t....
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Almost 1 in 5 Email-Driven Orders Were Completed on a Mobile Device in Q4
Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter, according to Yesmail Interactive’s latest quarterly Email Marketing...
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Marketers Begin Aligning Content With the Buyer Journey
Recent research has brought to light the importance of customizing content to the buyer’s journey stage, something that few B2B content marketers feel adept at doing. A new study [download page] from...
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Most Important Info to Display on Local Biz Websites, According to Consumers
2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it, according to survey results from BrightLocal....
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Most Requested Marketing Automation Features
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing, per a recent report. The outlook for the...
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8 in 10 CX Professionals Report Executive Buy-In
Customer experience is marketers’ single most exciting opportunity this year (according to one report, at least), and a new study [download page] from the Temkin Group indeed asserts that “the CX...
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Only 1 in 2 Companies Say Sales & Marketing Have a Formal Definition of a...
If sales and marketing are to work better together, it might help to have an agreed-upon formal definition of what a qualified lead is. And yet only half of the firms responding to CSO Insights’ 2014...
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Mobile-Local Ad Clicks Most Commonly Followed by Phone Calls
What happens after a mobile user clicks on a locally-targeted ad? Most often, a phone call to the business, says xAd in its 2013 Year-in-Review report [download page]. However, the results aren’t...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 27-Feb. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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When America Listens to the Radio
Some 92% of Americans aged 12 and older listen to the radio for 5 minutes or more during an average week between the hours of 6AM and midnight, says Nielsen in a new study entitled State of the Media:...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 27-Feb. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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6 in 10 SMBs Using Social Say It Helps Attract New Customers
LinkedIn has released a study of the use of social media by SMBs in the US and Canada, and while some of it reads as a sales pitch to attract financial companies to the platform, the study does contain...
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Top Retail Site Load Speeds Update: Still Slowing Down
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) continues to slow down, clocking in at 9.3 seconds during the Winter period, 21% slower than the 7.7 seconds...
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Social Media Consumption Figures for Key Platforms, on Computers and Smartphones
Nielsen’s recently-released “Digital Consumer Report” [download page] contains a host of aggregated data from the company’s recent studies, and while most of the results have been covered elsewhere on...
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Are Consumers “Falling Out of Love” With Brands?
A couple of new studies take a look at consumers’ relationships with brands, with one arguing that consumers are “falling out of love with brands” and that “brands are in crisis.” Indeed, Mindshare’s...
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Will Olympic Sponsors Make A Connection With Viewers?
Winter Olympics viewers are quite receptive to branded messaging on TV, says Experian Marketing Services in a recent release of survey data. Some 56% notice or are engaged with product placements in TV...
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Last Year, Social Ads Proved Highly Effective in Delivering New, Quality...
Social was a better bet than portals, networks, and exchanges last year for reaching users that can be consistently marketed to (“user quality index”), according to the latest quarterly “Global Media...
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