8 in 10 CX Professionals Report Executive Buy-In

Customer experience is marketers’ single most exciting opportunity this year (according to one report, at least), and a new study [download page] from the Temkin Group indeed asserts that “the CX profession is thriving.” In fact, 86% of professionals surveyed believe that CX will be more important this coming year than in the past one, the highest level in the study’s 4-year history. Respondents are buoyed by a high level of buy-in from the executive team. (more…)