Are Consumers “Falling Out of Love” With Brands?

A couple of new studies take a look at consumers’ relationships with brands, with one arguing that consumers are “falling out of love with brands” and that “brands are in crisis.” Indeed, Mindshare’s “Culture Vulture 2014” finds that only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010. (more…)